Your mother probably told you how import first impressions are. Mine sure did. And that is why I am a neurotic mess when I have to meet somebody new. Oh well, that is another story all together.
As it stands the idea of first impressions for me is really important.
I am now in the process of setting up an Etsy shop to sell some handmade knit items and from what I have read, repeat buyers are crucial on the platform. And that means that you need to:
- Make a good product
- Present it well
- Make a good impression when they receive it
I see it as three steps. As you can see good impressions are important at not one place, but two.
First when I put it on the site I will need to have nice looking photos of it. This is a problem for me because I do not really know how to take a nice photo. My selfies are abysmal and they are my strong point when it comes to photography.
That means that I will need to work on that before I take my shop live.
The second, and this is in my opinion the most important impression, is when they actually unbox it. This is the moment that they will either be happy that they picked one of my pieces or have second thoughts.
For this point I want to make a couple of pieces of supplementary material that accompany the garments.
This will be something like care instructions, possibly a coupon code for my website, and additional piece of contact information. One thing that I have noticed is that it is often hard to contact a person once they have sent you the item.
There have been instances where I wanted to reach out to them and thank them for the great service but didn't have an option too.
Not that I am getting ahead of myself.
One step at a time I guess.